While studying Management at the London School of Economics, I developed an interest in user-centred design and digital products. After graduating, I completed CareerFoundry’s UX Design programme, which gave me the foundation for my career in digital design.

Over the past seven years, I have worked under titles including UX Designer, Product Designer (UX/UI) and Interaction Designer. Each role approaches design from a different angle: product design considers what should be built and why; UX design examines how well the overall experience meets people’s needs; UI design focuses on clear and coherent interfaces; and interaction design defines how a product behaves during use.

I have worked across freelance, agency and in-house roles in financial services, healthtech, enterprise, consumer products and the public sector. Most recently, I led interaction design for Hackney Council’s website redesign and replatforming, helping simplify complex public services through information architecture, accessible interaction patterns, page models and a scalable design system.

Today, I specialise in complex digital products and services. I combine product thinking with UX, UI, interaction design, information architecture and systems thinking to turn complexity into experiences that are clear, accessible and built to scale. I enjoy working in multidisciplinary teams and balancing user needs with organisational goals and technical constraints. I care about designing services and products that reflect different perspectives, experiences and access needs.

Outside work, I enjoy video games, music and going for walks. At university, I captained a competitive gaming team that won multiple inter-university tournaments. I also value taking part in my local community and spending time with friends.